Ideology, rethoric and opinions
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Abstract
The project to produce a rhetorical psychology involves moving social psychology in two directions. First, there is a link between psychology and the rhetorical tradition. The study of ‘rhetoric’ is one of the oldest intellectual traditions in Western history. As a formal study, rhetoric owes its origins to the training of orators in Ancient Greece. Thereafter, the study of rhetoric occupied a central place in Western education, until it suddenly declined in the 19th century. Today, the texts that for centuries were a central part of the educational curriculum are not read, except by a handful of specialists - although now there are signs of a rhetorical renaissance or a return of the forgotten.
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